Our Savoury Snacks Team
You need a team that knows what they are doing!
With all these changes and trends influencing consumer behaviour, it is more important than ever before to make your innovations count. There is no room for bad exposure on social media, but budgets are small and time is limited. That is why you need a team that knows what they are doing.
With our experience in savoury snacks we can help you navigate through trends and develop products that will resonate with your consumers, while still being cost and time efficient.
Why you should work with Euroma on savoury snacks:
- Trend knowledge with succesrate analysis
- High quality products and processing
- Dedicated R&D team with knowledge about flavour ánd functionality.
- Tailor-made solutions. A one-size-fits all fits nobody really.
- Number 3 player in het European market of H&S companies
From left to right: Marco Vettorato, Bert Rijk, Ron Groen, Chantal Bagerman, Geerd Jan Jaspers.
The food industry is constantly evolving, and with it, the trends in savoury snacks. There is a lot happening and it is changing the world. The war in Ukrain impacts raw material supply and highers oil prices, COVID-19 brought a lot of awareness about health and freedom, and with Generation Z gaining buying power, sustainability and inclusivity are high on the agenda . All these changes make innovation more complex than ever before. Let's dive into a few trends that we see gaining attraction in 2023 in savoury snacks.
Trend 1: Be Real
Consumers are becoming increasingly concerned about the health impacts of ultra-processed foods, and are looking for healthier alternatives that still provide the same level of taste and satisfaction. To meet this demand, companies must be transparent about what they put into their products, making sure consumers understand exactly what they are eating.
Consumers are becoming more conscious about what they eat and where the ingredients come from. According to a recent survey of Innova, three in four consumers want to know the ingredient provenance of their food products. As such, companies need to be precise when it comes to telling customers how their food is processed and being transparent about its sustainability.
And consumers understand that it is not always an easy fix. Making consumers part of the journey towards more healthy eating is something that is appreciated by many. It doesn't have to be perfect right away but they want to see manufacturers taking action. Being transparent will help build trust with customers.
Trend 2: (More) Healthy Snacking
With health being a main concern for many people, both physical and mental, the food trends in savoury snacks have been shifting towards healthier options. Consumers are looking for snacks that are nutritious, low in calories and with minimal allergens. Companies have responded to this demand by introducing a range of healthier snacks that are fit for all lifestyles. Think gluten-free, low salt, high protein, vegan, vegetarian, plant based, etc.
This trend is reflected in the growing number of front-of-pack claims such as ‘low salt’, ‘high protein’ and ‘gluten free’ on products that promise to be healthier alternatives to traditional snacks, allowing consumers to make more informed decisions about their snacking habits. This shift towards healthier snacking options has created an opportunity for food companies to offer new products that meet the needs of today's health-conscious consumers.
But not only consumers drive healthy innovations in the snacking isle. Also regulated nutrition warning labels such as Nutriscore are introduced by governments, to help consumers make better nutritional descisions.
Trend 3: Humble to Hero
There is something about our childhood favourites that we can not shake. Our love for classic flavours keep bringing us back to buying the same thing. That is why in every country there are a few top savoury snack flavours that consumers keep buying over and over. Think Sour Cream & Onion, Cheese & Onion, Salt & Vinaigre, Paprika, Bolognese, Ham, etc.
In times of uncertainty we cling back to what we know best. In food, we see consumers going back to their all-time favourites. This can be explained by both wanting to go back to a safe time, but also not having the money for experimenting with flavours. The risk is too high.
However, people are also looking for something new and different. They want a twist on their classic snacks that can make it exciting for them, but with less risk involved. That’s why we see more and more consumers and brands experimenting with flavours and ingredients to create something unique yet familiar at the same time – from humble favourites to hero flavours!
