Trend explored - Dips as a source of innovation

The demand for dips in the European food industry is high. In 2019 research agency Euromonitor showed that sauces, dressings and condiments* represent a market value of no less than USD 132.4 billion. A further growth of three percent is expected in the coming years. This growth can largely be explained by the changing eating habits of consumers. Dips are a major source of inspiration for product innovation. Euroma is happy to show you how to tap into the dip market with new flavours.

To flavour a dish

Dips complement other foods; they enhance taste and give texture. Therefore these condiments bring great variety. Especially because the tradition of dipping is part of many cuisines. Each has its own variation. This offers a palette of worldly flavours that consumers love to discover.

A dip for all: from fresh to snack

Vegetables, fruit, crisps, bread, crackers, cheese, meat snacks, pizza; these are very diverse foods that are most suitable as dippers. This makes dipping interesting for almost all categories in supermarkets. From fresh to snacks; all segments can benefit from dips as a growing trend. But what actually explains the success of dips?

Various trends lead to dipping

The fact that dips are hot is a combination of factors. There are numerous food trends that come together in the phenomenon of dipping. Think of consumers' search for surprising, multi-sensory experiences and the growing demand for convenience products. Add to this the fact that the boundary between snacks and meals is blurring. Traditional meals are increasingly being replaced by more smaller meals, spread over the day.

Dips offer consumers the ultimate freedom to mix and match. For instance, the spicy Moroccan Harissa dip is in favour because hot, spicy flavours are an important food trend. The strong focus on health also explains why 100% vegetable dips such as hummus are popular.

Here are your opportunities

Innovations in dips are promising for both the out-of-home market and the retail sector. Euroma has the know-how to help you with the development of new products by translating current food trends into concepts for dips. We have various in-house solutions to create tasteful dips, varying from dry mixes, concentrates and ready-to-eat dips.

* A condiment is the collective name for an addition to food that changes and/or enhances the taste of the food. Examples are mustard, tomato ketchup, mayonnaise, worcester sauce, soy sauce, sambal, chutney, piccalilly, spices in general, marinades and spiced vinegar. (source: Euromonitor)